New work. All AI created. No cameras used. Only AI tools and models, prompts and ideas in my head. The past year I've been studying how to integrate AI into creative/photo production for small and large companies. This effort and execution is to learn about the capabilities of LLMs, APIs, and much more in order to stay on top of the next wave of visual content creation within marketing teams and agencies. As a professional shooter for decades, and one who leads large photo production teams...

I created a LinkedIn carousel to talk about how creativity drives emotional impact, yet organization drives the lifecycle of an asset. Critical these days as marketing teams look to maximize budgets and increase ROI. © Sean Arbabi | seanarbabi.com (all rights reserved worldwide) #brandstrategy #brandmarketing #brandvisibility #creativeorganization #digitalassets #cleandata #creativesuccess #marketingleadership

SaaD – Software as a Disservice.  I like this new term. Hits on so many levels for creative production. Dozens of disconnected tools wasting time, duplicating work, inflating costs, slowing production. Once I led a team using a redundant project management tool. It provided some organization, yet mostly added work instead of being integrated into their process. That way, it could have automated task-recording and hand-offs more efficiently. Worst yet, none of the PM analytics were ever...