Visual Content Production
Studio & On-Location - ai, Ecom, Editorial, & Print
Photo Studio | Visual Content Creation Leader:
With success and a powerful skill set in visual content creation, AI, creative production and leadership, I lead and consult in digital and print production for high volume eCommerce content creation studios. Whether through AI integration, on-location or on set, I possess deep knowledge in overseeing photo and video teams succeed while improving quality, efficiency, workflow, KPIs, metrics, moral and work environment; all while managing budgets, lead times and the supply chain. If your company is in need of a creative production leader, consultant, producer, or visual art director we may be a perfect fit to analyze your process, build a great team, or turn your current department into a smooth running engine of impactful imagery, productivity, and happiness.
LEADERSHIP & SKILL SET:
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Leading Visual Content Creation teams
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Creative Production (AI, Photo & Video)
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Photography | Photo Studio (On set & On-location)
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Producing Shoots (bookings, project management, invoicing)
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Director of Photography | Art Direction | Creative Direction
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Brand Strategy
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Style Guides | Lighting Guides, Processes
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Post Production
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Artificial Intelligence (Implementation, creation, quality control)
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Digital Workflow (Maximize efficiency & quality)
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Strategic Planning & Execution
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Processes | Process Documentation
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KPIs | OKRs (Metrics)
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Onboarding and Training
ACCOMPLISHMENTS:
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Leading Post Production for two billion-dollar home furnishing brands
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Pottery Barn Kids | Pottery Barn Teen
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Improving workflow and quality
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20% budget savings in the first year
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Leading the Photo Studio for multiple billion-dollar men's fashion brands
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Men's Wearhouse, Jos A Bank, K&G, Moores, Twin Hill
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Producing all eCommerce photo shoots
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Budget savings
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$1.5 million annually
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Productivity & quality
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Production increase of 94% with only a 19% budget increase.
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Producing all eCommerce photo shoots
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Lighting improvements
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Style Guide oversight and updates
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Photographic expertise of the highest level
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Creative and analyzing quality, lighting, content, and specifications.
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BRANDS:
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Williams-Sonoma | Pottery Barn
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Pottery Barn Kids | Pottery Barn Teen
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Collabs
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Disney
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Harry Potter
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NFL
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Hello Kitty
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MLB
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Star Wars
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Lego
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Men's Wearhouse | Jos A Bank | K&G | Moores
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Collabs
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Tommy Hilfiger
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Kenneth Cole
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Calvin Klein
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Ralph Lauren
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Robert Mondavi | Woodbridge Wines
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National Geographic
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Sunset
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Nikon
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REI
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Via | AAA
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Timex
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Resort Condominium Inc.
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Chileno Bay Resorts
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Road Runner Sports
Williams-Sonoma | Pottery Barn Kids, Pottery Barn Teen:
As a post-production leader, I oversaw all imagery and retouching for digital and print eCommerce, catalogs, and editorial for both brands, with the goal to produce high-quality final assets while delivering accurate and consistent product color-matching. I managed both internal and external retouching teams while marking up, reviewing, and retouching over 16,000 assets annually including collabs with Harry Potter, Hello Kitty, Lego, the NFL, and Star Wars. Over my tenure, our small team fine-tuned processes throughout digital production to maximize budgets, reduce lead times, increase quality, update KPIs, and improve overall efficiency leading to better product color accuracy and reduced customer returns, all with a 20% budget reduction.
Tailored Brands | Mens Wearhouse, Jos A Bank, K&G, Moores:
For multiple years I directed all operations for a multi-bay shared-services photo studio for various eCommerce and editorial based shoots for multiple brands. During my tenure production increased by 94% with only a 19% budget increase with improvements in moral, efficiency, process, lead times, image quality, and work environment. Working with our team, we discovered various layers of inefficiencies throughout the product procurement pipeline and eCommerce processes, from merchants to site teams, creative to studio partners, making improvements small and large. I produced all eCommerce-based photo shoots, handled all bookings and contracts, and led our team in updating style and lighting guides for over 20,000 assets annually. The result was a 25%-30% annual increase in productivity saving over $1.5 million in each fiscal budget.
For more info and industry posts, click the icon to visit my Linkedin page:
View campaigns, projects, assignments I've led in my Campaign portfolio:
Creative Force interview:
"Maximizing Production for a Photo Studio Team": click here
Creative Operations interview:
"Take a Big-Picture View of Change Management in Your Studio": click here
Canvas Rebel interview:
"Meet Sean Arbabi": click here
