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Blind eCom
Painful. White on white, or what we call “high key” (light tones) is a wonderful technique to create certain looks, moods or feelings. Not here. It's like looking at the surface of the sun. I can see this occurring with a small business, but not from a major car manufacturer, and one I love. Automation doesn’t always work. AI doesn’t always work. And yes, human decisions don’t always work. Ya know what works? Experience. Skill. Expertise. But this one was a no brainer.

Sean Arbabi
3 days ago1 min read


Kindness ≠ weakness. A Philosophical Approach to Leading Creative Teams
Leadership in creative production isn't about being the loudest voice in the room. It's about being the clearest, calmest one when...

Sean Arbabi
Jul 28, 20254 min read


The Revenue Impact Of Product Color Accuracy - my VeryBusy article
Visual content creation, from creative briefs to pre-production kickoffs, on-set coordination and organization following industry...

Sean Arbabi
Apr 29, 20253 min read


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