Blind eCom

Painful. 

White on white, or what we call “high key” (light tones) is a wonderful technique to create certain looks, moods or feelings. 

Not here. 

It's like looking at the surface of the sun. I can see this occurring with a small business, but not from a major car manufacturer, and one I love. 

Automation doesn’t always work. AI doesn’t always work. And yes, human decisions don’t always work. 

Ya know what works? Experience. Skill. Expertise. 

But this one was a no brainer. 

#whiteonwhite #ecommerce #photoproduction #visualcontentcreation #marketing101 #postproduction #retouching101