Painful. White on white, or what we call “high key” (light tones) is a wonderful technique to create certain looks, moods or feelings. Not here. It's like looking at the surface of the sun. I can see this occurring with a small business, but not from a major car manufacturer, and one I love. Automation doesn’t always work. AI doesn’t always work. And yes, human decisions don’t always work. Ya know what works? Experience. Skill. Expertise. But this one was a no brainer.

New work. All AI created. No cameras used. Only AI tools and models, prompts and ideas in my head. The past year I've been studying how to integrate AI into creative/photo production for small and large companies. This effort and execution is to learn about the capabilities of LLMs, APIs, and much more in order to stay on top of the next wave of visual content creation within marketing teams and agencies. As a professional shooter for decades, and one who leads large photo pr

SaaD – Software as a Disservice. I like this new term. Hits on so many levels for creative production. Dozens of disconnected tools wasting time, duplicating work, inflating costs, slowing production. Once I led a team using a redundant project management tool. It provided some organization, yet mostly added work instead of being integrated into their process. That way, it could have automated task-recording and hand-offs more efficiently. Worst yet, none of the PM analytics

Many AI updates this week. Adobe launching a foundry service to build GenAI models for enterprises. Anthropic launching a browser-based version of Claude Code. OpenAI introducing ChatGPT Atlas, an AI-powered web browser. Google Meet even launching an AI-powered makeup feature. Powerful tools coming our way, but I have a thought. Can AI replace the unexpected shot? How many times have you been on a shoot, planned the scene the best you could, then captured something unforesee