Software as a Disservice

SaaD – Software as a Disservice. 

I like this new term. Hits on so many levels for creative production. Dozens of disconnected tools wasting time, duplicating work, inflating costs, slowing production.

Once I led a team using a redundant project management tool. It provided some organization, yet mostly added work instead of being integrated into their process. That way, it could have automated task-recording and hand-offs more efficiently. Worst yet, none of the PM analytics were ever reviewed or turned into data to streamline production.

There must always be a plan around integrating tech, software, systems into visual content creation. That plan needs time to formulate. 

Deep discovery completed by an expert overseeing creative production. With AI, that includes partnering with a content engineer to deliver a successful program. One that automates properly with less and less oversight, self-correcting over many incremental iterations. Next is testing, then true implementation, then evaluating and QC'ing (including a post-mortem).

You can't do this if you're cramming on daily ops. You either bring in someone like myself to lead the process, or you flail. Spend now to make it back ten-fold later in creativity, productivity, and delivery.

Don't deliver SaaD-ness. 

#creativeproduction #integratedsoftware #integratedsystems #visualcontent #photography #photostudio #creativeoperations #itsallaboutplanning #creativeconsulting