Painful.  White on white, or what we call “high key” (light tones) is a wonderful technique to create certain looks, moods or feelings.  Not here.  It's like looking at the surface of the sun. I can see this occurring with a small business, but not from a major car manufacturer, and one I love.  Automation doesn’t always work. AI doesn’t always work. And yes, human decisions don’t always work.  Ya know what works? Experience. Skill. Expertise.  But this one was a no brainer. 

New work. All AI created. No cameras used. Only AI tools and models, prompts and ideas in my head. The past year I've been studying how to integrate AI into creative/photo production for small and large companies. This effort and execution is to learn about the capabilities of LLMs, APIs, and much more in order to stay on top of the next wave of visual content creation within marketing teams and agencies. As a professional shooter for decades, and one who leads large photo pr

When Verge says AI hasn't been applied well it's something to look at. “Put AI in it” has become the new "fix it in Photoshop" and this...

Come watch my interview w/ Peter Hunner  of verybusy.io  for their Wrap Party Podcast tomorrow 1pm EST, 10am PST. With the theme of "How...